Globalization has brought enormous benefits to tourism and travellers in general, but it has also created some disadvantages. If on the one hand it has made the world smaller by breaking down barriers and shortening distances, on the other it has ended up somewhat standardizing the tourist offer, especially in the Western world.
This is reflected both in the cultural offer in cities, especially in European capitals, with large multinational brands dominating the landscape, and extends to the gastronomic offer, with the dominance of fast food chains, and even in the decoration of tourist accommodation. For convenience and value for money, many local accommodations end up opting for simple, minimalist décor, often with furniture bought from IKEA.
Thus, a tourist property that opts for personalized decoration, with a unique interior design that is original and appropriate to the space, immediately stands out and creates a positive impact on the guest. That's why this is an increasingly important issue in tourism. Faced with the ever-increasing supply of local accommodation, decoration can be a determining factor in making your property stand out from the crowd.
Creating a relationship with the guest
Human beings are naturally attracted to the aesthetics of pleasing forms. That's why it's so difficult to define the concept of "beauty", as it depends on extremely personal factors. However, there are common notions that cut across the majority, which are what help create trends.
So it's often the details that end up making the difference. A more comfortable sofa, a vintage magazine rack that came from grandma's house or an aunt's hand-woven rug all help to give the apartment personality and make the guest feel at home. The space should always give the idea that someone lives there and not be aseptic, uncharacteristic and impersonal.
Get rid of all the paintings bought in bulk from the Chinese store, the vases that look the same everywhere or the signs with messages that are such tired platitudes that no one has the patience to read them anymore. Give your guests the chance to create their own memories. And, as you know, a satisfied customer is a customer who comes back again and again, who recommends you to friends and family or who leaves a good review online.
